Two entrepreneurs will go to Silicon Valley Cantabria, the birthplace of 'software'

Technological innovation projects developed by Javier Lopez and Jaime Sendra have been chosen for the initiative to represent Cantabria Yuzz

Young entrepreneurs Jaime Sendra Cantabria (20 years) and Javier Lopez (28 years) have been rewarded with a trip to Silicon Valley (San Francisco) thanks to two innovative projects that have developed over the last six months at the center Yuzz. An initiative of the Fundación Banesto, with Ejecant (School Youth Entrepreneur of Cantabria) as local partner. The project started in 2009 Yuzz two centers (Barcelona and Madrid) and in the second edition have already joined the program 16 new cities.
Jaime Sendra, business student, was doing the Camino de Santiago when he learned that his project had been selected the winner and takes you to visit the cradle of technological innovation. "At first I was shocked because there were other projects that were real, while mine was just an idea," he says.
It is only three steps to get to Santiago but has his head in another destination thousands of miles: California. "I'm excited for all you have told us in the center Yuzz for meeting other young entrepreneurs and see how companies that have set trends, such as Google, Microsoft and Facebook," he says, but as good entrepreneur facing experience as an opportunity to grow and not as a pleasure trip, "I will learn, to try to soak up everything so you can apply it to my company's future," he admits with a sense of responsibility beyond her 20 years.
Exudes optimism on all sides and argues that being an entrepreneur in Cantabria is no chimera. "It's easier than it may seem from the outside. If you have an idea and think it can take it out wherever you are. It is good to live in a globalized world like ours. "
A prize of 10,000 euros
After the rounds of the final project presentation, held between 20 and 22 June, jurors found in each locality of the program Yuzz selected the thirteen best young entrepreneurs nationwide. Besides the trip to Silicon Valley, the best project across the country will receive a cash prize of 10,000 euros to implement his idea. Cantabria is more likely than the rest because it is the only center where the two projects have been selected.
The other entrepreneur award in Cantabria, Javier Lopez Gonzalez, acknowledges he did not expect recognition. "When we made presentations of the projects I thought that the work of my teammates was great, so the initial confidence wobbled a little."Hence, values ​​the opportunity as a stimulus rather than a prize. "When I saw it was one that had won was a huge rush, especially because it helped me to recharge the batteries after so many months of work. I needed something to be good to keep trying with all my strength, "he explains.
Javier Lopez worked as a computer programmer at companies such as Semicrol or Dance before embarking on the adventure of the entrepreneur. "I knew that I wanted to start my own company, he asserts, so when the contract ended I decided to go for it. The computer need some freedom and wanted to do my job as I think we should do it. "
You now have the opportunity to visit the birthplace of the 'software' and see first hand how they work the most innovative firms in the virtual world. "The big Silicon Valley companies give freedom to their workers. It is clear that there must always be hierarchies, but those companies are not as closed as the ones here. At least for what they say, "he says. Before the end of July will be in San Francisco to see if he is right.
Start their own business is not easy. "There is much support and people tell you you're crazy," he says. But the same was said of one Bill Gates when he started his company in a garage.

The technology at the service of tactics in the selection Colombia

A sophisticated video software to analyze in detail the play of opponents and his own, and is key to the team's technical talks.One of the factors of success have hit upon the approach of the game against Argentina, and marking players as skilled as Lionel Messi and Carlos Tevez among others, was the proper use of a video software that has the selection Colombia here in the Copa America.The software, which bought some time ago the Colombian Football Federation (COLFUTBOL), is a wonder that lets you know, for example, which areas of the court each player moves, how many passes did good and bad, as well as tactical movesteam to analyze and work with the ball still in corner kicks and free kicks.To deal with the Argentines on Wednesday in the 0-0 draw in Santa Fe, and despite the lack of scoring has been one of the best matches for Colombia under the new cycle of Hernan Dario 'Bolillo' Gomez, coaching staff prepared a number of clips it deemed critical to control the opponent.Arrivals, free kicks, corner kicks, recovered balls, goals and Match for Argentina against Bolivia was what was discussed in video, large screen, on Wednesday morning in the halls of the hotel which houses the Selection here in Santa FeThe tactical video session takes all the group and the aim is not only show the strengths and weaknesses of the rival, but for players to participate and present their views on a particular play or a selected clip.The work of selecting and editing material usually borne by Leonel Alvarez, the assistant 'Bolillo' Gomez and who from his playing days was always restless in tactics and strategy. However, video content and then the explanation for them is something that commands the coach.This software also serves to correct your mistakes of the Colombian team, both collective and individual, since it allows, with pictures and statistics, how many passes certain and wrong committed certain player, what their tactical moves in defense and attack and when, for example, hit an improvised action or disobeyed an order previously established.In this case there is no margin for error, because the image does not lie. And it offers the option to improve the planning of a preset on the tactical work, then, in the field, trying to improve with repetition.
 Now, at parties, there will always be human error. But at least this work being conducted by the coaching staff in Argentine territory, confirms that the time devoted to drainage and enlarged, and only look at one's own work without specifying the rival, was in the past. This selection Colombia Copa America goes hand in hand with technology.

News Corp. gives in to Facebook and MySpace

Three years ago, which causes great losses. Rupert Murdoch, the owner, had predicted would raise one billion dollars. Facebook destroyed.


News Corp. will no longer give more battle in the war of social networks. At least, it will not hand over MySpace. After six years of betting this social network and lose large sums of money for three, decided to put it on sale.
This was reported to the Associated Press, a source who is working in the operation.
The sale is accompanied by more bad news. Chances are that after the operation, firing more than half the 500 workers of the website.
It's goodbye to an active inelegant Internet once enjoyed great popularity and which Rupert Murdoch, chief executive of News Corp., predicted four years would generate about 1,000 million dollars in annual revenue. MySpace was never the goal.
The forecast for this year is that MySpace is less than one fifth of that figure due to a drop in advertising sales, according to research firm eMarketer.
MySpace's fall coincided with the emergence of Facebook, who was able to conquer the Internet users with a simpler interface, easy to operate and better integration of other services. While MySpace was associated with musical tastes, was slower than Facebook and full of advertising.
Although their future is not very encouraging, there are still at least three interested in the site: operator online advertising networks Specific Media, the investment fund Golden Gate Capital and Austin Ventures, an investment fund that works with co-founder Chris DeWolfe MySpace.
Although Murdoch has not yet chosen a buyer intends to set a resolution on Wednesday or Thursday to close its fiscal year with the sale.
The All Things D site, owned by News Corp., had reported that MySpace was about to be sold between 20 and 30 million dollars. The source of News Corp. said that the amount of the sale will be much higher and will include a mix of cash and stock.Murdoch bought the social network in $ 580 million in 2005.

Software as a Service is growing at 21%

The turnover generated by the SaaS will be placed this year in the 12,100 million dollars and is expected to nearly double by 2015.

Software as a Service, that is "delivered and managed remotely by one or more providers to customers who pay for use" as defined by Gartner, a large growthcontinues and this year will generate 12,100 million according to forecasts.
This is an increase over 2010 of 20.7%, while estimates for 2015 are estimated atthe analyst 21,300 million dollars.
SaaS is not a new trend. For over a decade has been using this model, but had not experienced such growth due to various factors such as insecurity, the response timeor service availability. This has evolved to meet the needs of companies who see this type of service a way of reducing the costs of traditional software.
During the last few years has been associated with the SaaS cloud computing, but the fact is that the former is only the layer of software providing services in the cloud,although a very important significance for the adoption of such architectures .
As stated by Gartner, CRM software (Management Customer Relationship) remains the largest SaaS market and reach a turnover in 2011 of 3,800 million dollars. This figure would be content as 32% of the total volume for this market.
Meanwhile, the macro-segment content, community and collaboration (CCC) this yearwill generate a volume of 3,300 million dollars.
Tags: 2010, 2015, Billing, gartner, prognosis, SaaS, software as a service, turnover

Google planning to rename Picasa to Blogger

The company will simplify the identification of existing services such as Blogs andPhotos names, according to news site Mashable

With a redesign of the interface for various services, in line with the announcement ofthe social network: Google, the company evaluates unmark Blogger and Picasa, two ofits popular services, blogging and storage online photo of according to a report fromtech news site Mashable.
The initiative is part of an effort to unify the services that were not developed by the company. Thus, both Blogger and Picasa (acquired in 2003 and 2004) would retain their current benefits, but it would be renamed Google Photos Blogs and Google, respectively.
According to Mashable, the measure has a precedent with services that Google acquired in recent years, JotSpot, and VOIP, which became known as Google Sitesand Google Voice. However, the exception to the rule was YouTube, the online videoplatform acquired in 2006, where the company kept its name on Google Video.
The change would take place within a month and a half, and would mark the ultimate integration of photo storage system and blogging platform to the brand new Googlesocial network +.

They warn that Apple is a target of future cyber attacks

LulzSec Anonymous members and published a list of 26 users and administrative passwords, "It could be our objective, but we're too busy," said the hackers on the company
After the computer attacks that crippled held various online services from Sony, Anonymous now seems to have a new goal. The collective group of hackers unveiled, together with members of the defunct organization LulzSec a document with a number of Apple users and passwords.
Unlike previous actions, which exposed millions of personal data, the attack on Apple's servers revealed only a list of 26 administrative passwords, in response to security flaws in the company's servers, warned of previous form.Before the attack, Apple made no statements to the consultations conducted by The Wall Street Journal."Apple could be a target. But do not worry, we're too busy anyway," were the statements Anonymous from official Twitter profile.The attack on one of Apple's servers as part of a campaign called AntiSec, where members of Anonymous and put under his watch LulzSec Sony, AT & T and various U.S. government agencies, including the CIA.The computer attack suffered by Sony in its PlayStation Network Platform, where he exposed more than 100 million personal data represented a serious setback for the company's strategy, in order to compete with the music catalog that centralizes applications and Apple from iTunes.By recently, Apple announced its commitment to the cloud-based services with the recent presentation of icloud service. The presentation, held at the developer conference of the company, revealed that the company already has 225 million registered users in iTunes.

The risks of betting on Silicon Valley millionaire

In search of the next Facebook or Twitter, investment funds to support projects that do not always come to fruition, the experience of color, the firm raised $ 41 millionwithout a user platform

What if you arm a millionaire party and nobody shows up? A new company called Color knows what it feels like.In March, Color filed its application for sharing photos on mobile phones and revealed that he had obtained $ 41 million from investors before the application had only one user. Despite the wealth of the company, the application had a hard landing, attracting few users and many complaints if they tried it."It would make sense but could not understand how it works," wrote a critic in the Apple Apps store.Since then, color has become a red flag for investors, entrepreneurs and analysts fear that there is a bubble when you bet on new firms. They say this case shows that venture capitalists are desperate to invest in the next Facebook or LinkedIn, are throwing money blindly to new firms that have shown they can create something useful, much less a business that can give good returns on investment.Color, who says he is improving, implementation is just one of the new firms that have the commentators to speak of excess bubbling in Silicon Valley. The Melt intends to sell roasted soup, people can call from their phones. He earned about 15 million dollars from Sequoia Capital, who also invested in Color.Airbnb that helps people to rent rooms in their homes, is seeking venture capital to be valued at 1000 million. Scoopon, a kind of Groupon, the renowned company coupons online United States, earned 80 million dollars, Juice in the City, a Groupon for mothers, met 6 million and SCVNGR, which launched a Groupon for gamers on line, got 15 million. These could of course prove successful businesses.The concern, according to investors, are the prices.They say they have paid two to three times more for their shares in new ventures in the past year. According to the National Venture Capital, venture capitalists invested 5.9 billion dollars in the first three months of the year, up 14 percent over the same period last year, but invested in 51 companies less, indicating that are putting more money in fewer companies."The great success stories, Facebook, Zynga and Twitter, are taking to invest in ideas written on napkins, because no one wants to miss the next important thing," said Eric Lefkofsky founder Lightbank Groupon which also manages a investment fund based in Chicago with a chest of 100 million dollars.