HP creates software for massive documents

HP Exstream is a new solution for Hewlett Packard (HP) aims to reduce by 80% the use of resources in the processing of mission-critical documents, ie they are produced in bulk, such as bank statements, receipts account and bags of insurance.

The software is designed for the creation of any corporate documents, from initial design and integration of variable information to delivery in any format.

In an interview, Eduardo Jimenez, manager of HP Exstream Latin America, said this is a product of communication created to mass produce documents, but customized by profile area or even to improve customer relations.

Features

Among the main features Eduardo Jimenez finds are its ease of use, "the more complex programming layer on HP Exstream is simpler than the competition."

The solution is a program created more than 10 years, which HP acquired in 2008 to improve and implement a larger scale because it adapts to any type of platform used by a company.

Jimenez stressed that this program makes it possible to automate a process for the business department of a company has direct control on changes in statements generated and thus not entirely dependent on an IT department. "

He stressed that one of the key benefits of the product is making a statement in a "market" enabled in the blanks of mission-critical documents to insert advertisements, control elements and any type of message formats text and / or image.

Penetration
HP Exstream is intended for large corporations, however, the regional manager said that if we analyze the importance of a mission-critical document in an SME, and this is crucial in customer communications, it justifies the expense.

External their presence in Latin America and Mexico is small in contrast to regions like the U.S. where they are present in at least 15 of the largest organizations in telecommunications, insurance and banking respectively.

At the end said he did not have the exact percentages, but in our country the sector is the increased penetration of telecommunications and this type of software has an important future in sectors like insurance accounts in this region because no penetration only low HP, but also for competition.